Knowledge base

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and get your link: Our membership growth strategy.

We must set clear membership growth targets and implement a structured marketing & public relations strategy to attract new members, engage, and retain members. For example:-

  1. Membership Growth Targets (2025-2030)

    -2025: 500,000 new members in kenya

    - 2026:2 millions new members in kenya

    - 2027:10.5 millions new members in Africa

    - 2028:25 millions new members in Africa

    - 2029: 10 billions new members global

    - 2030:40 billions+ active members global investors

    Each milestone should include regional breakdowns (Africa, Diaspora, Caribbean, Europe, etc.) to ensure balanced growth in the world and it must be shown live on the portal.

  2. Appointing a Public Relations & Marketing Lead.

    A dedicated Public Relations (PR) & Marketing Specialist should be responsible for:

    - Developing a membership growth strategy

    - Running targeted campaigns to encourage sign-ups through the company referral links

    - Partnering with influencers, leaders, and organizations

    - Managing social media, events, and press relations

    This person should have strong marketing, public relations, and community engagement skills to effectively communicate the mission.

  3. Suggested Strategies for Membership Growth

    A. Digital Marketing & Social Media Strategy

    - Leverage Social Media:* Daily engagement on Facebook, Instagram, X (Twitter), LinkedIn, TikTok.

    - Hashtag Campaigns: #JYE, #Zeropovertyrate, #moneycirculationmovement.

    - Influencer Partnerships: Collaborate with social media influencers, activists, and celebrities.

    - User-Generated Content: Encourage members to share testimonials, videos, and success stories.

    - AI-Powered Chatbots & Targeted Ads: Use AI-driven marketing to reach potential members.

    B. Grassroots & Community Outreach

    - University & HBCU Engagement: Partner with African and Diaspora universities.

    - Religious & Cultural Groups: Engage churches, mosques, and traditional communities

    - Local Chapters & Ambassadors: Establish our ambassadors in cities and regions.

    - Events & Meetups: Organize conferences, and networking events.

    C. Media & Brand Visibility

    - Documentary & Video Series: Create engaging content on JYE history & achievements from our past leaders.

    - Podcast & virtual Presence: Expand into radio, tv and podcasting media.

    - Press & Media Coverage: Secure interviews in global media outlets.

    - T-Shirts & Merchandise: Distribute branded apparel to increase visibility.

    D. Incentives & Engagement

    - Referral Program:Reward members for inviting new people.

    - Loyalty & Membership Perks:Offer exclusive benefits like networking events, mentorship, and educational content.

    - Gamification & AI Engagement: Introduce leaderboards and AI-powered member engagement.

    By implementing this structured strategy, JYELTD can grow into a global movement with billions of active members, ultimately leading to a more connected, empowered and unique United world commity.